Located just south of Dallas, Dance Xpressions is a growing dance studio in Ellis County, Texas. They worked hard to develop a solid physical business with four dance rooms and more than 150 students signing up every year. Their website, however, didn’t reflect this.
Previous Website Management
In the past, the studio relied on students or their parents to manage the website. This created a situation where the website was difficult to edit and hard to maintain. We created a website that gave the owner control of her site.
How We Helped
We created a system that allows the owner to easily edit content when she wants to. We talked with her to learn what features she wanted from a new site – one of which was a way to showcase her variety of classes. While the old site had all of the classes on a single page, we gave each class its own page. We also created a dropdown menu. This eliminated one click for users who wanted to see all of the studio’s class offerings. It also gave prospective customers more information on their offerings and improved their SEO so each dance class page contained focus keywords.