The news media provides companies with a massive amount of exposure – both positive and negative. When done right, the media can give your business a much broader reach. Nevertheless, one slip can put you on the wrong side of a headline. Our chief strategist, a former reporter, can help you avoid that. We help you form an outreach strategy to get the media to come to your events and get your stories into their publications. We know how the newsroom operates and how you need to spin your events to get maximum exposure. We also look at where you may be vulnerable to negative press and help you develop messaging in case you need it. Whether you are in a crisis or you want to develop a strategy to generate more media coverage, KMF Strategies can help.